Founding Advisor Prospectus  ·  Good Hearts Meet  ·  2026
— Non-Profit Organization
Good Hearts Meet
Founding Advisor Prospectus
01  —  Purpose

The Mission

It wouldn't be a problem if everyone had decided they didn't want marriage at all. But that's not what happened.

What happened is an individual and social crisis — not just in the US, but all over the modern developed world.

Teenagers went off to college, toiled tirelessly to build careers, planned for futures that included every major milestone — only to find that the things they took for granted had suddenly slipped beyond their grasp.

The basic, fundamental human longing for love, family, and belonging has been stymied. Yet the desire for those things hasn't gone anywhere. For those who tackle this challenge with the same grit that carried them through years at the grindstone, victory is wrested within a dystopian maze of increasingly invasive, expensive, and complex solutions.

This isn't a personal failing — though hundreds of singles who have come through our doors often believe otherwise. It's a systemic oversight. A generation taught to prioritize grades, status, and financial achievement over human life.

How do we help the generation that did everything right — everything they were told — yet travel through life intimately alone? How do we better equip future generations?

02  —  Context

The Problem At Scale

The destruction of marriage and family formation isn't only a personal crisis playing out in millions of individual lives. It's a global concern.

1.6
U.S. fertility rate in 2024 — a record low, well below the 2.1 needed for population replacement[1]
−20%
Decline in the U.S. general fertility rate versus two decades ago[2]
71%
Share of the global population now living in countries below replacement-level fertility[14]
0.7
South Korea's fertility rate today — down from 6.1 in 1950, one of the fastest declines ever recorded[14]
1 in 4
40-year-olds had never married as of 2021 — up from 1 in 5 in 2010, a record high[19]
$220K
Typical upper cost of a surrogacy journey in the U.S. — a standard path today for later-in-life couples[20]

Critically, the U.S. birth rate crisis is not driven by married couples having fewer children — that rate has held relatively steady for decades. It is driven by fewer people getting married at all.[17] In China, marriages crashed 55% from their 2013 peak to just 6.1 million in 2024.[18]

For couples who successfully achieve a live birth, the average monthly cost of infant and childcare now exceeds $2,400 — up 32% since 2019.[4]

03  —  The Case for Marriage

The Cost

The financial case for marriage focuses on what remains possible to build. The opportunity ahead compounds just as surely as the opportunity cost in the rearview. The data is unambiguous.

$640K
Average assets held by stably married individuals approaching retirement[5]
$167K
Average assets held by divorced or never-married peers — less than one-third as much[5]

Research consistently finds a "marriage wage premium" for men — married men tend to earn more, be perceived as more stable and productive by employers, and advance further professionally than unmarried counterparts.[6]

The health data is equally clear. Married men have a lower risk of depression, better cognitive function as they age, reduced risk of Alzheimer's disease, and better outcomes when hospitalized.[7] A 2024 cross-country study found that unmarried individuals showed higher rates of depressive symptoms across all seven countries studied — with the effect especially pronounced among highly educated men in Western nations.[8]

04  —  Our Work

The Plan

Good Hearts Meet is a non-profit campaigning to help adult singles achieve their family goals, while giving the next generation a fighting chance to seize their window of opportunity.

Since 2020, we have counseled hundreds of singles across the country; created support groups, hosted workshops, attended countless singles events, and conducted research inside churches and communities. We are now launching a rigorous, multi-disciplinary research initiative aligning with statistical standards in psychology and sociology — alongside a growing network of ministry partners in churches and schools.

Featured Initiative
Teen Curriculum

A dynamic, tech-forward curriculum that addresses relationship and family planning alongside career and financial planning. Our biggest current need is research funding. Next: talented illustrators to make the topic truly engaging for students.

Featured Initiative
The "Why Marriage?" Project

We invite married couples to speak into the ways marriage has impacted their lives — in career, finances, stability, and network. Giving singles a concrete look behind the veil, so they know exactly what they're fighting for.

05  —  Leadership

About the Founder

HA
Helen Asuncion
Director, Good Hearts Meet

Helen Asuncion finds joy in the blessings that surround us even in dark times. Her marriage was unexpected, but much prayed for, and gave her the luxury to care for her mother and father while also raising and homeschooling her daughter.

As a veteran educator and pioneer of alternative learning and holistic wraparound counseling methodology, Helen is well-versed in the social structures and pressures that have created the current marriage/family crisis. As a teen, she began to teach herself Korean in order to communicate with her own parents — her bilingual ability and identity as the local pastor's daughter led to her becoming the "last resort" for many parents and families. "We've tried everything, and nothing works" has long been Helen's call to action.

Helen has been researching the links between the root issues that plagued families she helped in the past, and the singles she helps now. This time, she hopes to reach more people and effect changes on a policy level. Her prayer in this mission is for more hands, more workers, and more hearts filled with love; so that those who belong together can finally be united, and feet set on the same divergent paths may be led to better roads.

06  —  Advisory Opportunity

Founding Member — Advisory Seat

Good Hearts Meet is building its board, and offering two Founding Member, Advisor seats. This is a ground-floor opportunity to affiliate with an organization addressing one of the most urgent social issues of our time, at the moment it begins to scale. Founding Advisors carry no governance burden and no meeting requirements.

Founding Gift
$5,000 (tax-deductible)A one-time donation that establishes your place at the founding table.
Fundraising
Raise an additional $5,000By December 31, 2026 — through corporate matching, personal network, or any combination you choose.
Advisory Role
Reasonable availabilityTo listen and offer seasoned advice on operational, financial, or structural elements of Good Hearts Meet.
Advocacy
Be a friend of Good Hearts MeetShare the mission with the people in your world who need it.
07  —  Recognition

What You Receive

Five meaningful commitments from Good Hearts Meet to every Founding Advisor:

Founding Advisor Title
Formal affiliation at the ground floor
Research Access
Early access to multi-disciplinary findings & reports
Community Access
VIP access to events & workshops across Southern California
Mission Partnership
Direct role shaping faith, family & social policy work
Legacy
You were with us from the beginning. That will always make you special to us, and to the families whose stories we help make possible.
This Is Your Invitation
Good Hearts Meet

If you are reading this, it is because someone who knows you thought you might be the right fit — and because we agree. Please consider stepping into Good Hearts Meet as a Founding Member of our mission.

Helen Asuncion
Director, Good Hearts Meet
Sources & References — Verified May 2026
[1] CDC National Center for Health Statistics. Births: Final Data for 2024. cdc.gov/nchs/nvss/births.htm
[2] Reuters citing CDC NCHS provisional data. U.S. fertility rates drop to record low. April 2026.
[3] Center for Retirement Research at Boston College. Social Security's Financial Outlook: The 2025 Update in Perspective. July 2025.
[4] Institute for Family Studies. The Societal Cost of the Marriage Decline. Dec 2024.
[5] W. Bradford Wilcox. "Two Is Wealthier Than One." Aspen Institute / Federal Reserve Bank of St. Louis, Sept 2021.
[6] Loughran & Zissimopoulos (2009). Marriage wage premium research. NIH / PMC.
[7] Harvard Health Publishing. Marriage and Men's Health. Harvard Medical School.
[8] Zhai et al. (2024). Cross-country study on marital status and depressive symptoms. Frontiers.
[14] Visual Capitalist / UN World Population Prospects 2024 Revision. Decline of Fertility Rates in OECD Countries (1950–2025).
[15] International Federation of Fertility Societies. Declining global fertility rates. Human Reproduction Update. Jan 2024.
[16] Newsweek. Scientists Map Out Scenario of Global Population Crash by 2064. May 2026.
[17] The Daily Signal / CDC data analysis. Birth rates increase slightly but remain near historic low. Oct 2025.
[18] Council on Foreign Relations. Marriages in China Crash, Portending Deeper Demographic Woes. 2025.
[19] Pew Research Center (2023). Record-High Share of 40-Year-Olds in the U.S. Have Never Been Married. Corroborated by KIRO 7 News / Associated Press, January 2025.
[20] Egg Donor & Surrogacy Institute (EDSI). Surrogacy Industry Statistics and Trends in the United States. eggdonorandsurrogacy.com, February 2026.
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